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OPTIMAL DATABASE MARKETING: STRATEGY, DEVELOPMENT, AND DATA MINING.

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Bibliographic Details
Title:	OPTIMAL DATABASE MARKETING: STRATEGY, DEVELOPMENT, AND DATA MINING.
Authors:	Mason, Charlotte¹
Source:	Journal of Marketing Research (JMR). Nov2002, Vol. 39 Issue 4, p499-502. 4p.
Database:	Business Source Ultimate
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Description
ISSN:	00222437
DOI:	10.1509/jmkr.39.4.498.19116a