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OPTIMAL DATABASE MARKETING: STRATEGY, DEVELOPMENT, AND DATA MINING.

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Bibliographic Details
Title: OPTIMAL DATABASE MARKETING: STRATEGY, DEVELOPMENT, AND DATA MINING.
Authors: Mason, Charlotte1
Source: Journal of Marketing Research (JMR). Nov2002, Vol. 39 Issue 4, p499-502. 4p.
Database: Business Source Ultimate
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        Value: 10.1509/jmkr.39.4.498.19116a
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        Text: English
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              Text: Nov2002
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