When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

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Bibliographic Details
Title:	When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
Authors:	White, Katherine¹ Katherine.White@sauder.ubc.ca, Simpson, Bonnie² bonniejeansimpson@hotmail.com
Source:	Journal of Marketing. Mar2013, Vol. 77 Issue 2, p78-95. 18p. 2 Black and White Photographs, 1 Diagram, 2 Charts, 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jm.11.0278