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When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

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Title: When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
Authors: White, Katherine1 Katherine.White@sauder.ubc.ca, Simpson, Bonnie2 bonniejeansimpson@hotmail.com
Source: Journal of Marketing. Mar2013, Vol. 77 Issue 2, p78-95. 18p. 2 Black and White Photographs, 1 Diagram, 2 Charts, 4 Graphs.
Database: Business Source Ultimate
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  Data: When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Mar2013, Vol. 77 Issue 2, p78-95. 18p. 2 Black and White Photographs, 1 Diagram, 2 Charts, 4 Graphs.
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        Value: 10.1509/jm.11.0278
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 78
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      – TitleFull: When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
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            NameFull: White, Katherine
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              Text: Mar2013
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