The effects of mailing design characteristics on direct mail campaign performance
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| Title: | The effects of mailing design characteristics on direct mail campaign performance |
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| Authors: | Feld, Sebastian1 sebastianfeld@gmx.net, Frenzen, Heiko2 h.frenzen@aston.ac.uk, Krafft, Manfred3 m.krafft@uni-muenster.de, Peters, Kay4 kay.peters@wiso.uni-hamburg.de, Verhoef, Peter C.5 p.c.verhoef@rug.nl |
| Source: | International Journal of Research in Marketing. Jun2013, Vol. 30 Issue 2, p143-159. 17p. |
| Database: | Business Source Ultimate |
| ISSN: | 01678116 |
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| DOI: | 10.1016/j.ijresmar.2012.07.003 |
