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The effects of mailing design characteristics on direct mail campaign performance

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Title: The effects of mailing design characteristics on direct mail campaign performance
Authors: Feld, Sebastian1 sebastianfeld@gmx.net, Frenzen, Heiko2 h.frenzen@aston.ac.uk, Krafft, Manfred3 m.krafft@uni-muenster.de, Peters, Kay4 kay.peters@wiso.uni-hamburg.de, Verhoef, Peter C.5 p.c.verhoef@rug.nl
Source: International Journal of Research in Marketing. Jun2013, Vol. 30 Issue 2, p143-159. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Research+in+Marketing%22">International Journal of Research in Marketing</searchLink>. Jun2013, Vol. 30 Issue 2, p143-159. 17p.
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      – Type: doi
        Value: 10.1016/j.ijresmar.2012.07.003
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 143
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      – TitleFull: The effects of mailing design characteristics on direct mail campaign performance
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            NameFull: Feld, Sebastian
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            NameFull: Frenzen, Heiko
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            NameFull: Krafft, Manfred
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            NameFull: Peters, Kay
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              Text: Jun2013
              Type: published
              Y: 2013
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              Value: 30
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