ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?
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| Title: | ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING? |
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| Authors: | Eggers, Felix1 eggers@econ.uni-hamburg.de, Burmester, Alexa1, Clement, Michel1, Prostka, Tim1 |
| Source: | AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p299-300. 2p. |
| Database: | Business Source Ultimate |
| Description not available. |
