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ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?

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Title: ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?
Authors: Eggers, Felix1 eggers@econ.uni-hamburg.de, Burmester, Alexa1, Clement, Michel1, Prostka, Tim1
Source: AMA Summer Academic Conference Proceedings. 2012, Vol. 23, p299-300. 2p.
Database: Business Source Ultimate
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  Data: ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?
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  Data: <searchLink fieldCode="JN" term="%22AMA+Summer+Academic+Conference+Proceedings%22">AMA Summer Academic Conference Proceedings</searchLink>. 2012, Vol. 23, p299-300. 2p.
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        Text: English
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      – TitleFull: ACCEPTING OR FIGHTING PIRACY: CAN FIRMS REDUCE PIRACY FOR DIGITAL MEDIA PRODUCTS BY OPTIMIZING THEIR MARKETING?
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