Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.

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Bibliographic Details
Title:	Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.
Authors:	Bala, Ram¹ rbala@scu.edu, Bhardwaj, Pradeep² pbhardwaj@bus.ucf.edu, Yuxin Chen³ yuxin-chen@kellogg.northwestern.edu
Source:	Marketing Science (INFORMS). May/Jun2013, Vol. 32 Issue 3, p522-527. 6p. 1 Diagram.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.1120.0743