APA (7th ed.) Citation

Bala, R., Bhardwaj, P., & Chen, Y. (2013). Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability. Marketing Science (INFORMS), 32(3), 522. https://doi.org/10.1287/mksc.1120.0743

Chicago Style (17th ed.) Citation

Bala, Ram, Pradeep Bhardwaj, and Yuxin Chen. "Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability." Marketing Science (INFORMS) 32, no. 3 (2013): 522. https://doi.org/10.1287/mksc.1120.0743.

MLA (9th ed.) Citation

Bala, Ram, et al. "Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability." Marketing Science (INFORMS), vol. 32, no. 3, 2013, p. 522, https://doi.org/10.1287/mksc.1120.0743.