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Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.

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Title: Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.
Authors: Bala, Ram1 rbala@scu.edu, Bhardwaj, Pradeep2 pbhardwaj@bus.ucf.edu, Yuxin Chen3 yuxin-chen@kellogg.northwestern.edu
Source: Marketing Science (INFORMS). May/Jun2013, Vol. 32 Issue 3, p522-527. 6p. 1 Diagram.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2013, Vol. 32 Issue 3, p522-527. 6p. 1 Diagram.
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      – Type: doi
        Value: 10.1287/mksc.1120.0743
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      – Code: eng
        Text: English
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        PageCount: 6
        StartPage: 522
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      – TitleFull: Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.
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            NameFull: Bala, Ram
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            NameFull: Bhardwaj, Pradeep
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            NameFull: Yuxin Chen
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              Text: May/Jun2013
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              Y: 2013
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              Value: 32
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