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Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.

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Title: Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.
Authors: Johnson, Jean L., Lee, Ruby Pui-Wan, Saini, Amit, Grohmann, Bianca
Source: Journal of the Academy of Marketing Science. Winter2003, Vol. 31 Issue 1, p74-89. 16p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.
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        Value: 10.1177/0092070302238603
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        Text: English
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