Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.

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Bibliographic Details
Title:	Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.
Authors:	Johnson, Jean L., Lee, Ruby Pui-Wan, Saini, Amit, Grohmann, Bianca
Source:	Journal of the Academy of Marketing Science. Winter2003, Vol. 31 Issue 1, p74-89. 16p. 1 Diagram, 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00920703
DOI:	10.1177/0092070302238603