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EWOM via MAVENS, BUZZ AGENTS, AND FOLLOWERS.

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Bibliographic Details
Title: EWOM via MAVENS, BUZZ AGENTS, AND FOLLOWERS.
Authors: Ferris-Costa, Kathleen R.1, Dholakia, Ruby R.2
Source: Proceedings for the Northeast Region Decision Sciences Institute (NEDSI). 2011, p1017-1018. 2p.
Database: Business Source Ultimate
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