Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.
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| Title: | Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives. |
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| Authors: | Malkoc, Selin A.1 malkoc@wustl.edu, Hedgcock, William2, Hoeffler, Steve3 |
| Source: | Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2013, Vol. 23 Issue 3, p317-329. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 10577408 |
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| DOI: | 10.1016/j.jcps.2012.10.008 |
