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Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.

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Title: Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.
Authors: Malkoc, Selin A.1 malkoc@wustl.edu, Hedgcock, William2, Hoeffler, Steve3
Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Jul2013, Vol. 23 Issue 3, p317-329. 13p.
Database: Business Source Ultimate
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        Value: 10.1016/j.jcps.2012.10.008
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      – Code: eng
        Text: English
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        PageCount: 13
        StartPage: 317
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      – TitleFull: Between a rock and a hard place: The failure of the attraction effect among unattractive alternatives.
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              Text: Jul2013
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