Exploring the landscape of qualitative research in international marketingTwo decades of IMR.
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| Title: | Exploring the landscape of qualitative research in international marketingTwo decades of IMR. |
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| Authors: | Andriopoulos, Constantine, Slater, Stephanie |
| Source: | International Marketing Review. 2013, Vol. 30 Issue 4, p384-412. 29p. |
| Database: | Business Source Ultimate |
| ISSN: | 02651335 |
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| DOI: | 10.1108/IMR-03-2012-0061 |
