Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement.
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| Title: | Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement. |
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| Authors: | Homburg, Christian1,2,3 homburg@bwl.uni-mannheim.de, Stierl, Marcel4 marcel.stierl@bwl.uni-mannheim.de, Bornemann, Torsten5 torsten.bornemann@bwi.uni-stuttgart.de |
| Source: | Journal of Marketing. Nov2013, Vol. 77 Issue 6, p54-72. 19p. 2 Diagrams, 6 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jm.12.0089 |
