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How Images of Other Consumers Influence Subsequent Taste Perceptions.

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Title: How Images of Other Consumers Influence Subsequent Taste Perceptions.
Authors: Poor, Morgan1 poormorgan@sandiego.edu, Duhachek, Adam2 aduhache@indiana.edu, Krishnan, H. Shanker3 skrishna@indiana.edu
Source: Journal of Marketing. Nov2013, Vol. 77 Issue 6, p124-139. 16p. 3 Black and White Photographs, 1 Graph.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jm.12.0021
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 124
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      – TitleFull: How Images of Other Consumers Influence Subsequent Taste Perceptions.
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              Text: Nov2013
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