How Images of Other Consumers Influence Subsequent Taste Perceptions.
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| Title: | How Images of Other Consumers Influence Subsequent Taste Perceptions. |
|---|---|
| Authors: | Poor, Morgan1 poormorgan@sandiego.edu, Duhachek, Adam2 aduhache@indiana.edu, Krishnan, H. Shanker3 skrishna@indiana.edu |
| Source: | Journal of Marketing. Nov2013, Vol. 77 Issue 6, p124-139. 16p. 3 Black and White Photographs, 1 Graph. |
| Database: | Business Source Ultimate |
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