INFORMATION SOURCES USED BY ELDERLY HEALTH CARE PRODUCT ADOPTERS.
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| Title: | INFORMATION SOURCES USED BY ELDERLY HEALTH CARE PRODUCT ADOPTERS. |
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| Authors: | Strutton, H. David1, Lumpkin, James R.2 |
| Source: | Journal of Advertising Research. Jul/Aug92, Vol. 32 Issue 4, p20-30. 11p. 2 Black and White Photographs, 4 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00218499 |
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| DOI: | 10.1080/00218499.1992.12466839 |