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Predictive analytics: The power to predict who will click, buy, lie, or die.

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Bibliographic Details
Title:	Predictive analytics: The power to predict who will click, buy, lie, or die.
Authors:	Boire, Richard¹
Source:	Journal of Marketing Analytics. Aug2013, Vol. 1 Issue 3, p184-185. 2p.
Database:	Business Source Ultimate

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