View in EDS PDF Full Text

Brand Delivery — Erfolgsfaktor der Markenführung.

Saved in:
Bibliographic Details
Title: Brand Delivery — Erfolgsfaktor der Markenführung.
Authors: Burmann, Christoph1 burmann@uni-bremen.de, Ulbricht, Anna Maleen2 m.ulbricht@uni-bremen.de
Source: Marketing Review St. Gallen. Dec2013, Vol. 30 Issue 6, p12-21. 10p.
Database: Business Source Ultimate
Description
ISSN:18656544
DOI:10.1365/s11621-013-0296-9