Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth.
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| Title: | Corporate Stadium Sponsorships, Signaling Theory, Agency Conflicts, and Shareholder Wealth. |
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| Authors: | Clark, John M.1 clarkjm@umkc.edu, Cornwell, T. Bettina2 b.cornwell@business.uq.edu.au, Pruitt, Stephen W.1 pruittst@urnkc.edu |
| Source: | Journal of Advertising Research. Nov/Dec2002, Vol. 42 Issue 6, p16-32. 17p. 4 Charts. |
| Database: | Business Source Ultimate |
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