Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products.
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| Title: | Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products. |
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| Authors: | Biswas, Dipayan1 dbiswas@usf.edu, Labrecque, Lauren I.2 Ilabrecque@luc.edu, Lehmann, Donald R.3 drl2@columbia.edu, Markos, Ereni4 emarkos@suffolk.edu |
| Source: | Journal of Marketing. Jan2014, Vol. 78 Issue 1, p112-126. 15p. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jm.12.0325 |
