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Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products.

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Title: Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When Sequentially Sampling Products.
Authors: Biswas, Dipayan1 dbiswas@usf.edu, Labrecque, Lauren I.2 Ilabrecque@luc.edu, Lehmann, Donald R.3 drl2@columbia.edu, Markos, Ereni4 emarkos@suffolk.edu
Source: Journal of Marketing. Jan2014, Vol. 78 Issue 1, p112-126. 15p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan2014, Vol. 78 Issue 1, p112-126. 15p.
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        Value: 10.1509/jm.12.0325
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        Text: English
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