Ethical and legal foundations of relational marketing exchanges.
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| Title: | Ethical and legal foundations of relational marketing exchanges. |
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| Authors: | Gundlach, Gregory T.1, Murphy, Patrick E.2 |
| Source: | Journal of Marketing. Oct93, Vol. 57 Issue 4, p35. 12p. 2 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.2307/1252217 |
