Taiwanese consumers' perception of product information cues: Country of origin and store prestige.
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| Title: | Taiwanese consumers' perception of product information cues: Country of origin and store prestige. |
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| Authors: | Lin, Li-Wen, Sternquist, Brenda |
| Source: | European Journal of Marketing. 1994, Vol. 28 Issue 1, p5-18. 14p. 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 03090566 |
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| DOI: | 10.1108/03090569410049163 |
