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Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response.

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Bibliographic Details
Title: Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response.
Authors: Darley, William K.1, Smith, Robert E.2
Source: Journal of Advertising. Spring95, Vol. 24 Issue 1, p41-56. 16p. 5 Charts.
Database: Business Source Ultimate
Description
ISSN:00913367
DOI:10.1080/00913367.1995.10673467