Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.

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Bibliographic Details
Title:	Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.
Authors:	Dillion, William R.¹, Kumar, Ajith², de Borrero, Melinda Smith³
Source:	Journal of Marketing Research (JMR). Feb1993, Vol. 30 Issue 1, p42-51. 10p. 6 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3172512