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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.

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Title: Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.
Authors: Dillion, William R.1, Kumar, Ajith2, de Borrero, Melinda Smith3
Source: Journal of Marketing Research (JMR). Feb1993, Vol. 30 Issue 1, p42-51. 10p. 6 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.2307/3172512
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      – Code: eng
        Text: English
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        PageCount: 10
        StartPage: 42
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      – TitleFull: Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables.
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            NameFull: Dillion, William R.
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            NameFull: Kumar, Ajith
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            NameFull: de Borrero, Melinda Smith
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              Text: Feb1993
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              Y: 1993
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