I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.

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Bibliographic Details
Title:	I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.
Authors:	JI KYUNG PARK¹ (AUTHOR) jipark@ude1.edu, ROEDDER JOHN, DEBORAH² (AUTHOR) djohn@umn.edu
Source:	Journal of Marketing Research (JMR). Apr2014, Vol. 51 Issue 2, p233-247. 15p. 4 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.11.0532