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I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.

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Title: I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.
Authors: JI KYUNG PARK1 (AUTHOR) jipark@ude1.edu, ROEDDER JOHN, DEBORAH2 (AUTHOR) djohn@umn.edu
Source: Journal of Marketing Research (JMR). Apr2014, Vol. 51 Issue 2, p233-247. 15p. 4 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.11.0532
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 233
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      – TitleFull: I Think I Can, I Think I Can: Brand Use, Self-Efficacy, and Performance.
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              Text: Apr2014
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