Drivers of channel equity: Linking strategic marketing decisions to market performance.

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Bibliographic Details
Title:	Drivers of channel equity: Linking strategic marketing decisions to market performance.
Authors:	Mathur, Manisha¹
Source:	Marketing Review. Winter2013, Vol. 13 Issue 4, p393-414. 22p. 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	1469347X
DOI:	10.1362/146934713X13832199716868