The Influence of Storytelling Marketing on Sharing Intention on Facebook.

Saved in:

Bibliographic Details
Title:	The Influence of Storytelling Marketing on Sharing Intention on Facebook.
Authors:	Pin Luarn¹ luarn@mail.ntust.edu.tw, Yu-Ping Chiu¹, Kuang-Cheng Chao¹
Source:	Marketing Review / Xing Xiao Ping Lun. Dec2013, Vol. 10 Issue 4, p409-423. 15p.
Database:	Business Source Ultimate

Description
ISSN:	18134483