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The Influence of Storytelling Marketing on Sharing Intention on Facebook.

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Title: The Influence of Storytelling Marketing on Sharing Intention on Facebook.
Authors: Pin Luarn1 luarn@mail.ntust.edu.tw, Yu-Ping Chiu1, Kuang-Cheng Chao1
Source: Marketing Review / Xing Xiao Ping Lun. Dec2013, Vol. 10 Issue 4, p409-423. 15p.
Database: Business Source Ultimate
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PubType: Academic Journal
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      – Code: chi
        Text: Chinese
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        PageCount: 15
        StartPage: 409
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      – TitleFull: The Influence of Storytelling Marketing on Sharing Intention on Facebook.
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            NameFull: Pin Luarn
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            NameFull: Yu-Ping Chiu
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            NameFull: Kuang-Cheng Chao
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              M: 12
              Text: Dec2013
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              Y: 2013
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