View in EDS PDF Full Text

Richness Curves for Evaluating Market Segmentation.

Saved in:
Bibliographic Details
Title: Richness Curves for Evaluating Market Segmentation.
Authors: Novak, Thomas P., de Leeuw, Jan, MacEvoy, Bruce1,2,3
Source: Journal of Marketing Research (JMR). May92, Vol. 29 Issue 2, p254-267. 14p. 5 Charts, 7 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3172574