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The Link Between Social Responsibility Orientation, Motive Appeals, and Voting Intention: A Case of an Anti-littering Campaign.

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Bibliographic Details
Title: The Link Between Social Responsibility Orientation, Motive Appeals, and Voting Intention: A Case of an Anti-littering Campaign.
Authors: Singhapakdi, Anusorn1, LaTour, Michael S.2
Source: Journal of Public Policy & Marketing. Fall91, Vol. 10 Issue 2, p118-129. 12p. 4 Charts.
Database: Business Source Ultimate
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ISSN:07439156