Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.

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Bibliographic Details
Title:	Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals: An Empirical Investigation.
Authors:	Kotabe, Masaaki¹
Source:	Journal of Marketing. Apr90, Vol. 54 Issue 2, p19-33. 15p. 1 Diagram, 3 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/002224299005400202