Flexible Purchase Frequency Modeling.
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| Title: | Flexible Purchase Frequency Modeling. |
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| Authors: | Brockett, Patrick L.1, Golden, Linda L.2, Panjer, Harry H.3 |
| Source: | Journal of Marketing Research (JMR). Feb1996, Vol. 33 Issue 1, p94-107. 14p. 1 Diagram, 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.2307/3152016 |