Something Old, Something New: Exploring the Interaction Between Ritual and Advertising.
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| Title: | Something Old, Something New: Exploring the Interaction Between Ritual and Advertising. |
|---|---|
| Authors: | Otnes, Cele1, Scott, Linda M.1 |
| Source: | Journal of Advertising. Spring96, Vol. 25 Issue 1, p33-50. 18p. 9 Black and White Photographs, 1 Chart. |
| Database: | Business Source Ultimate |
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