Studies: Trade book ads helped by media options.
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| Title: | Studies: Trade book ads helped by media options. |
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| Authors: | Reilly, Brian |
| Source: | Advertising Age. 9/9/1996, Vol. 67 Issue 37, p60-60. 1/2p. 1 Chart. |
| Database: | Business Source Ultimate |
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| ISSN: | 00018899 |
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