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Studies: Trade book ads helped by media options.

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Bibliographic Details
Title: Studies: Trade book ads helped by media options.
Authors: Reilly, Brian
Source: Advertising Age. 9/9/1996, Vol. 67 Issue 37, p60-60. 1/2p. 1 Chart.
Database: Business Source Ultimate
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An: 9609137753
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PubType: Periodical
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        Text: English
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              Text: 9/9/1996
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              Y: 1996
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