Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis.
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| Title: | Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis. |
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| Authors: | Chang, Woojung1, Franke, George R.2, Butler, Timothy D.3, Musgrove, Carolyn F.4, Ellinger, Alexander E.2 |
| Source: | Journal of Marketing Theory & Practice. Summer2014, Vol. 22 Issue 3, p235-250. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 10696679 |
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| DOI: | 10.2753/MTP1069-6679220301 |
