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Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis.

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Title: Differential Mediating Effects of Radical and Incremental Innovation on Market Orientation-Performance Relationship: A Meta-Analysis.
Authors: Chang, Woojung1, Franke, George R.2, Butler, Timothy D.3, Musgrove, Carolyn F.4, Ellinger, Alexander E.2
Source: Journal of Marketing Theory & Practice. Summer2014, Vol. 22 Issue 3, p235-250. 16p.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Theory+%26+Practice%22">Journal of Marketing Theory & Practice</searchLink>. Summer2014, Vol. 22 Issue 3, p235-250. 16p.
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        Value: 10.2753/MTP1069-6679220301
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        Text: English
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              Text: Summer2014
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