View in EDS PDF Full Text

Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.

Saved in:
Bibliographic Details
Title: Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
Authors: Stafford, Marla Royne1
Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p13-28. 16p. 1 Black and White Photograph, 6 Charts.
Database: Business Source Ultimate
Description
ISSN:00913367
DOI:10.1080/00913367.1996.10673504