Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues.
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| Title: | Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues. |
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| Authors: | Stafford, Marla Royne1 |
| Source: | Journal of Advertising. Fall96, Vol. 25 Issue 3, p13-28. 16p. 1 Black and White Photograph, 6 Charts. |
| Database: | Business Source Ultimate |
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