Reliability Assessment and Optimization of Marketing Measurement.

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Bibliographic Details
Title:	Reliability Assessment and Optimization of Marketing Measurement.
Authors:	Finn, Adam¹, Kayande, Ujwal²
Source:	Journal of Marketing Research (JMR). May97, Vol. 34 Issue 2, p262-275. 14p. 7 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.2307/3151863