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Reliability Assessment and Optimization of Marketing Measurement.

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Bibliographic Details
Title: Reliability Assessment and Optimization of Marketing Measurement.
Authors: Finn, Adam1, Kayande, Ujwal2
Source: Journal of Marketing Research (JMR). May97, Vol. 34 Issue 2, p262-275. 14p. 7 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.2307/3151863
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        Text: English
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        StartPage: 262
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              Text: May97
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              Y: 1997
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