"Dear Friend"(?): Culture and Genre in American and Canadian Direct Marketing Letters.

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Bibliographic Details
Title:	"Dear Friend"(?): Culture and Genre in American and Canadian Direct Marketing Letters.
Authors:	Graves, Roger¹
Source:	Journal of Business Communication. Jul97, Vol. 34 Issue 3, p235-252. 18p. 1 Chart.
Database:	Business Source Ultimate

Description
ISSN:	00219436
DOI:	10.1177/002194369703400302